Search Engine Optimisation (SEO) and how it works
Let’s kick this off with a crude example of how Google SEO works.
No doubt you have heard about Google’s algorithms that work out the rankings of your website. Google sends out ‘spiders’ to crawl your site to validate it against over a 100 parameters that determine whether your site is relevant or not. These indicators include things such as fresh content, web traffic, the age of your domain etc.
The art to good SEO is making sure your website keeps the Google spiders happy. This is an ever changing field, but ever since Google became the go to search engine there have always been a number of constants that have remained true.
Kidis Creative are the SEO experts in Adelaide.
You must have your own domain name
We cannot stress enough about having your own domain name. Free website set-ups do no favours for your Google search results. Google really only wants to point its customers to serious and trustworthy websites, so having your own domain name is a key factor in this. Any web design company in Adelaide worth their salt should tell you this.
Your website needs to be SEO optimised and dynamic
SEO relies on both your website content as well as your social media activity. Having dynamic content that is SEO optimised gives Google the indication that your site is active and trustworthy. Some things you need to do include:
- Mobile responsive
Google prioritises mobile sites for people searching on smartphones, so if your site is not mobile friendly you will be losing visitors.
- Fast loading
Google loves a fast loading site. It is also good for the user experience too.
Newly developed and original websites always do better than ones that are built from mass produced templates.
- Everything works as it should
Broken links count against your website. Kidis Creative makes sure all your navigation works perfectly.
Kidis Creative pride ourselves in providing the best SEO solutions in Adelaide. Separating yourself from the competition is very important. It will help your customers remember your site and associate certain feelings with it.
Original content is king
Google exists to service their customers with relevant and useful search results. This is what they do. Realistically, the best thing your website can contain is useful content that solves people’s problems. When a search term is entered into Google, it is essentially a problem that people are trying to solve. If you or your company can provide a solution to that problem then it is likely that Google will rank your website (or social media) highly.
Original content means so much more than just the words on your website nowadays. The content you need to have as part of your online mix now has to include original photographs, videos, podcasts, blog posts, case studies etc. The idea being that this content may live a life of its own and search results could find it on its own accord. It will need to be different in some way and make sure your company is appropriately referred to in its content.
For all your web design needs in Adelaide, make sure Kidis Creative are your first choice.
We cannot stress enough to build your social media profiles and keep them active
Social media is now playing a bigger part not only in traffic building but for SEO purposes too. Google is now looking to social media as a signal of a website’s authority and relevance. If content from your site is being tweeted about then chances are you’re onto something. Your customers can be your biggest promotional tools. However, this doesn’t happen by itself. Some things you need to start doing:
- Tweet some big players
Get to know some of the bigger players in your industry, including some of the more significant journalists, by building a rapport with them on Twitter. Down the track you can hit them up for re-tweets and they may even want your input on some topics.
- Adding separate value
Use your social media posts to add to your website content that will not appear on your site itself. Think of it as a separate resource for your loyal customers to keep in touch with you.
- Regularly share industry content, even if it’s from competitors
The more content you share the more likely you are to generate interest from potential customers. This is really important and can only help grow your brand over time.
It is always worthwhile exploring what Twitter and Instagram can achieve for your business.
If you think you need to know more about how Kidis Creative can help you or your business or just how we go about making the internet a much more effective and profitable platform just give us a call on 08 8311 3969 or email us at firstname.lastname@example.org.