Like many things in life, Social media is constantly changing. It is one of those things that if you don’t jump on board, you may miss out altogether.
Although relatively new, Social Media has been developing over the last 15 years and now finds itself immersed in our lives constantly. Originally set up as a networking platform, Social Media is now a key to having and growing a successful business.
15 years ago, you could simply send out an ad or some information about your business and the interaction would or would not be received but ultimately it stopped there. Today however, it is very different. Consumers want to be able to communicate back to the company and have there questions, concerns, comments or anything else answered too.
This Has Undoubtedly Changed The Foundation For Business.
This has undoubtedly changed the foundation of how businesses operate, and especially how we communicate with our clients and customers. This is also why I believe Instagram has such a strong impact on the relationship between businesses and consumers.
Let me share a few reasons why.
Instagram allows you to build a personality for your business. This gives you the ability to mould your business on how it’s perceived by your consumers and potential leads. In combination with other forms of social media, your website, Facebook and other advertising, sharing the right photos can go a long way in building a personality for your brand.
Offer People A “behind-the-scenes” Feature.
On that note, Instagram can offer a “behind-the-scenes” feature which allows consumers to see what goes on in your business. If portrayed correctly, this tactic can build a sense of rapport and familiarity between potential customers and clients.
A picture is worth a thousand words. If you can translate your business message, your company’s ideas and more into dynamic visual pieces of content, it can open a fantastic door of opportunity. Images that draw consumers into your Instagram profile may not be product-specific, but it still acts as free advertising.
Another feature that sets Instagram apart is the fact that it allows flawless customer participation. Although Facebook has an easy-to-use interface, Twitter often struggles with client-customer integration. Once you have built a reasonable amount of followers, Instagram encourages customers to exchange, participate and involve themselves within your business.
You Can Go More Viral.
This leads on to my final point. Instagram gives you the opportunity to go viral. On certain social media platforms, it can often be quite difficult to spread your content with the opportunity to go viral. With a strong follower database, visible tags and dynamic photo content, Instagram can evolve your single idea into a feeding ground for potential customers.
At this point in time, it is a reality that Instagram can be quite difficult to measure statistically when it comes to data-specific results. But as mentioned earlier, Social Media is constantly evolving and it won’t be long before tracking success in Instagram is simple and easy. Similar to how we can now track Facebook.
So if you haven’t already, join the other two million users who have invested into Instagram and realise the potential it has in becoming a real asset when building your business.
If you would like a Social Media Plan for your business, or simply want to have a chat about your Online Strategy. Please give us a call and we would be more than happy to help.
Manager and Brilliant Website Specialist