Most Adelaide based business still do not have a blog, even though it is 2015 and you should be producing content. IBM recently stated that most business blogs have 5 or less posts on them. Which is very alarming. These days you should be updating your customers with the latest news from your company.
The good news is that there are many things you can do to have a winning business blog. A sound approach will help your grow your website, attract more traffic, improve your SEO and provide key information to your target audience and produce a range of other key benefits.
So, what can you do to make sure your new business blog is a success? Here are 7 important keys you should take.
1. Make sure you’re ready to make the commitment
Building a business blog isn’t easy. It takes time to come up with ideas, write your posts, make your videos or respond to comments. You must be sure that you’re truly up for this long-term commitment before you launch your blog.
2. Define your target audience
Who is your ideal customer? Exactly who are you trying to reach? Understanding the characteristics, habits, and interests of your readers can help you write content that connects with them on a more meaningful level. Also helps to position you as a leader in your field.
3. Wait to launch your blog until you have at least 5 posts written
When you launch a blog with just a single post, your blog looks naked and unprofessional. People may assume that you have given up on your blog content ideas. But if you have a decent backlog of a few posts, readers will see that you’re legitimate and get a better sense of what your blog is all about.
4. Create a list of ideas for future posts
Writer’s block is one of the biggest challenges faced by bloggers. Especially if you feel you don’t know what people will want to know about your business or industry. When you run out of ideas, your blog dies! So don’t run out of ideas. Keep it fresh. The best way is to jot down some topics you think people would be interested in. To start, answer your customers frequently asked questions or the questions they should be asking. Also jot down ideas as you think of them. This way you will never be at a loss for something interesting to write about, or video about.
5. Make it easy to share your posts
Your blog’s growth will be driven by your readers sharing your content. As they share your posts with their friends, social media and followers, you’ll get more and more readers. That’s why it’s so important that you make sharing your posts as easy as possible. Include social media buttons on your blog so that readers can share your posts on Facebook, Twitter, and other sites with just one click.
6. Get networked
Networking is one of the biggest keys to growing your blog. Some of the things you can do to build your network include guest posting on other people’s or businesses blogs, inviting companies (suppliers, contractors) to submit articles, reviews or posts to your blog. You can also interview suppliers and contractors for interesting Blog content. You could comment on other blogs, linking out to other posts in your blogs, connecting with influencers through social media, and being active in the community surrounding your industry.
7. Don’t give up
Your business blog probably isn’t going to be an overnight success. In fact, it will probably do nothing for quite a while. Building an audience is something that takes time. You have to keep posting great content on a regular basis, and you have to keep promoting it to make sure it gets seen. Also, make sure you send this content to previous customers or potential leads. So, don’t be discouraged when things start slowly. Stick with it, and over time, you’ll see it headed in the right direction. Content marketing is a long term strategy that pays big when it starts to work.