Do you want to sell more on your website? Of course you do!
And we want to help you sell more on your website too, so here are our top 7 tips for increasing your online sales on your website.
1. Increase the Amount of Quality Traffic to Your Website
The easiest way of increasing the number of sales on your website is by increasing the number of high quality prospects who visit your website.
Use search engine optimization (SEO) and search engine marketing (SEM) to send targeted traffic to your website. Set up a Twitter, Instagram, YouTube and Facebook account so that customers have another place to discover your business. Take out online ad campaigns on Google AdWords and on industry-related sites.
Finally, get involved in the community. For example, if you sell shoes, talk to some fashion writers and get your name out there or offer them a free gist if they promote you to their list. The possibilities are endless.
2. Fix Your Website Landing Page
The landing page of koenigsegg.com immediately captures a visitor’s attention using clean graphics and bold photography.
Once customers get to your website, you need them to stay there. You should do what you can to keep them on your website.
Your landing page should also be visually stunning so that it grabs people’s attention and draws them in, making them want to stay. A good landing page should immediately tell customers what you have to offer them. It should display your main marketing message and have some basic calls- to – action like your phone number, email address, etc on the top.
If your landing page (the first page customers see when they visit your website) loads too slowly, customers will hit the back button and leave your website. Make sure that your landing page loads quickly, so that people don’t leave for no reason.
Another way to keep people on the website, is to have rich content about your products and services. Whether this is video content, blog posts, articles, podcasts or any other information that keeps people’s attention on your business.
3. Use Questions to Decrease Choice Paralysis & Increase Sales
Which package should a customer choose? With so many choices, it’s an impossible decision, but if you knew what kind of meal they were having it with, maybe you could make 1 or 2 recommendations.
Many studies have found that the more choices customers are offered, the less likely they are to buy anything. Offering your customers a lot of choices might seem like a good thing, but it actually leads to indecision and lost sales. This is known as choice paralysis.
Instead, use a question based sales method to assess your customers’ needs. Then, only show them 2 or 3 relevant products that were selected especially for them instead of 20 or 30 random and irrelevant products. This also helps you really understand your customers and what they really need.
4. Improve Your Website Sales Copy
Sales copy is the text you use to persuade your readers to take a specific action. The ability to write irresistible sales copy is the most important marketing skill you can learn. Even for visual channels like YouTube you still need to write a compelling headline to get people to view your video.
Good copywriting explains how your product will eliminate a pain point in your customers’ lives and make their lives better. Good sales copy explains the features and benefits of your product and service and helps customers understand how to get to their desired goal by using your product or service.
Good copywriting also communicates a sense of urgency so that these customers buy now rather than later.
If you are inexperienced with copy, consider hiring a professional sales copywriter for your website. Contact us today if you would like to discuss this.
5. Change & Test Your Prices
Prices should be one of the areas in which you experiment the most. If you can make more money just by changing the price of a product or service, why wouldn’t you?
Prices are one of the areas over which you—as the business owner—have the most control. But how much should you charge for your product?
Some people think that when it comes to prices cheaper is better, but this isn’t always the case. If your prices are too low, potential customers may start doubting the quality of your product and leave your website without buying anything. The lesson here: don’t undervalue yourself.
It is a common bias umong us to think that something more expensive is better quality and more valuable. Also, you will generally attract a better quality of customer.
Remember to test your prices a lot. A product priced at $12.50 might sell 98 units ($1,225), while that same product priced at $22.50 might sell 70 units ($1575). Even though $12.50 sells more units, the other price allows you to earn more while seeling less units. Therefore it is much more profitable.
6. Ask For the Customer To Buy
An experienced sales person will always say one of the most important elements to closing the sale is actually asking your customer to buy.
This means that even if your customer has been convinced that you’re offering a great product and even if all of their objections have been overcome, you still need to ask if the customer wants to make a purchase.
Online, the most common way to ask for the sale is via the “Buy” button. Make sure that your “Buy” button:
Is prominent in size,
That the colour of it is designed to stand out from the rest of the site
And the position your “Buy” button is in a place where your customers will easily see it.
Also, experiment with the shape of your “Buy” button. Amazon.com for instance, uses an “Add to Cart” button that’s round on one side and squared off on the other. This unique shape catches the eye more than a plain old rectangular button, but still looks like a button, so customers know to click on it.
Finally, the words inside of your “Buy” buttons are also very important. For example, “Buy Now” encourages customers to buy right away. The downside is that it doesn’t encourage them to add lots of items to their cart.
Meanwhile, the words “Add to Cart” may result in a smaller number of customers making it to the checkout, but the ones that do will have lots of items in their cart. Split-test to see which words work best for your business.
7. Referrals and Return customers
There’s a saying in business that 80 per cent of your sales come from 20 percent of your customers. The Pareto Principle. Obviously then, maintaining a good relationship with your most loyal customers is extremely important.
Reward your most loyal customers with VIP service, invites to exclusive presales and in-person parties, and special perks and discounts.
You should also find ways to remind past customers that you haven’t forgotten about them. Send them newsletters about new products or new deals, drop them an email to see if they were 100 per cent satisfied with their order, or even write them a handwritten thank you note. Let them know that the best way they can thank you is to recommend you to one of their friends who might also need your product.
If you haven’t seen one of your long time customers in a while, give them a phone call to see how they’re doing. Let them know they’ve been missed.
Finally, if somebody got to your checkout, filled out all of their personal information, and then didn’t buy, find out why. Drop them an email or give them a phone call and ask why you lost that sale. They might be able to give you reasons that I haven’t offered here.
If you would like to increase your website sales, get in touch with us at Kidis Creative.