1. Boosts Search Engine Optimization
Search engines love fresh content and blogs are the perfect way to increase your SEO. Fresh content is still one of the keys to beating out your competitors in the search engine results page.
With consistent blogs, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords and categories to increase your visibility on search engine results pages (SERPS).
Whether it is about your business, industry, product or customer lifestyle it will naturally increase your search keywords. Being intent about your words will only increase results.
Develops Relationships with Potential and Existing Customers
Blogging allows you to deepen the connection with your customers. Build trust by being a source of information. Consumers like to be informed and will appreciate that you are the one teaching them. Ask your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback.
By reviewing and responding to readers’ comments various consumers will see your comments as they last much longer than on other social media. You will then create a rapport with your audience and gain valuable insight into what your customers are looking for which will in turn strengthen your business.
Establishes Your Business as an Industry Leader
No matter how small your business is well written articles demonstrate your company as an industry leader. You can build trust along with clout within your industry by providing valuable, expert information in your blog posts with topics which resonate with your market and show your knowledge. You are marketing your skills for your business, service or product too.
Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses trying to gain credibility to compete with larger companies.
Drives traffic to your website
Your blog gives you the opportunity to create relevant content for your customers. Using this as a marketing tactic will drive traffic back to your website. Connect the blog on your website to all of your social media platforms.
Your business might be on Facebook, Instagram and Skype or anywhere else. Post links with appropriate visuals of your blog articles to your social sites. This will attract your social followers and give them a reason to click through to your website.
Additionally, posting inbound links directly in your blog articles will drive traffic to specific landing pages of your website.
Connects People to Your Brand
Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
You may have a website for your small business but not the time that’s needed to blog… that’s OK we understand. Contact us as we can do it for you!